The importance of a good blog in your marketing mix!

We at Kasper & Kent want to help people find the perfect home or sell their house or land. Just like you as a project developer! Getting good leads is the difficult part. Do you have an enormous drive but still a difficult time to get good leads? Do you have a website, but are you having a hard time getting visitors to your website?

Then blogging is an efficient and cost-effective way to attract more visitors, bring in more leads and convert leads to customers. Blogging has many advantages. Especially when there is a good system behind it and when you bring relevant content. Then your blog becomes a magnet for potential home buyers and sellers.

Blogging attracts more visitors to your website

You have created a beautiful website, but you get little or no visitors to your website? To get more traffic to your website you need a strategy. Blogging is one of the elements in that strategy that will help you gain more traffic. With blogging you can attract more visitors in 2 ways.

• Write about topics that people are actually looking for and keep posting new content consistently on topics that your target audience is looking for and you will find that visibility is increasing.
• Use social media for sharing your blog posts. In addition to photos and videos of homes and happy new home owners, post engaging content that may be useful to anyone interested in buying or selling a home in your area. Not only do they like this type of content, but they will share it. They will also actually visit your website to read on.

 

Blogging shows your expertise

Don't tell customers how great you are or how many houses you've sold in an ad. Show your process. Show that you are good at what you do and how you would help them. That's how you become an expert in their head. If you also consistently provide useful and relevant content, they will follow you and keep you top of mind when they want to buy or sell their home. If you are selling commercial real estate, a blog is even more important. 59% of B2B marketers say blogging is the best way to reach business buyers.

Blogging creates more leads

Blogging generates 3x more leads than more traditional marketing methods, such as ads in local newspapers or billboards, and it costs a lot less. While human interaction is important, 67% of people say they prefer to look up information themselves before talking to someone. If your website already contains clear information about various subjects, they will contact you more quickly. It also ensures that you get less general questions, because they are on your blog. For example, posting the answer to one person's question on your blog will also help hundreds of people who have the same question. As long as you keep your blog up to date and use SEO techniques to stay visible in search engines, your blog will bring traffic to your website year after year.

Need help using a good marketing mix? Contact us for a no-obligation introduction: hello@kasperkent.be

Source: Blogging for Real Estate: How to Capture More Leads and Gain Clients (lyfemarketing.com)