Why Some Properties Get Almost No Clicks Online (and How to Fix It)

Most buyers start their property search online. Yet some listings get hundreds of views, while others barely get noticed — even when they’re similar in price and location.
So why does this happen, and what can you do about it?

1. First impressions matter — more than ever

Your listing has just a few seconds to grab attention. The main photo determines whether someone clicks or scrolls past.
A dark or poorly chosen photo can make your property practically invisible.

👉 Professional photography — with attention to light, composition and atmosphere — is the quickest way to attract more clicks.
At Kasper & Kent, we make sure every home looks its best online.

2. Weak title and poor description

A title like “Spacious apartment for sale in Antwerp” doesn’t stand out.
Buyers click faster on listings that highlight something unique, like
“Bright corner apartment with park view and large terrace in Antwerp South”

The description also plays a big role. A well-written text tells a story — why this home is comfortable, what the atmosphere is like, and who it’s perfect for.
SEO matters here too: keywords like “energy efficient”, “move-in ready”, or “close to public transport” help increase visibility.

3. No recognizable presentation or branding

Many listings look the same.
A recognizable style and tone of voice build trust: professional visuals, consistent design and clear branding show that the property is being sold with care.
Buyers associate that with quality — and are more likely to click.

At Kasper & Kent, we use one consistent digital style, so every property fits our professional and trustworthy image.

4. Relying only on property portals

Many sellers only advertise on portals like Immoweb or Immoscoop.
These sites are important, but also overcrowded — your listing can easily get buried under thousands of others.

That’s why we combine portals with targeted digital campaigns on Google, Meta (Facebook & Instagram) and remarketing to previous visitors.
This way, potential buyers see your property multiple times — in multiple places — increasing their likelihood to engage.

5. No strategy behind timing

Just putting your listing “live” without a plan is a missed opportunity.
We work with strategic launch moments and seasonal campaigns to keep each property visible and relevant — with a steady rhythm of updates, photos and ad boosts.

6. The solution: Real estate marketing that works

Online success doesn’t happen by chance.
At Kasper & Kent, we combine real estate expertise with a targeted digital strategy focused on one result: selling your property.
We analyze which listings perform best, adjust campaigns, and test visuals to achieve optimal results.

Simply put: we make sure your property doesn’t get lost in the crowd — it gets noticed.

Conclusion
Whether it’s one home or a full development, the right online approach makes the difference between being seen and being sold.

📞 Want to know how to get your property more visibility?
Schedule a free consultation at hello@kasperkent.be or call +32 2 880 40 01.